Your Brand, Your Vibe: How to Create a Mood Board That Feels So You (Before Your Photoshoot)
Your Brand, Your Vibe: How to Create a Mood Board That Feels So You (Before Your Photoshoot)
You’ve booked a personal brand photoshoot — yay! 🎉 Whether you’re a creative entrepreneur, an influencer in the making, or building a passion-fueled business, this is your moment to visually tell the world who you are. But before you start tossing outfits into a duffel bag or scrolling Pinterest at midnight (we’ve all been there), there’s one essential step that sets the tone for everything:👉 Your mood board.
Yep. Mood boards are more than just pretty inspo collages — they’re your visual blueprint for creating a shoot that aligns with your vibe, your values, and your brand goals.
So grab your coffee (or matcha), and let’s break it down:
✨ Step 1: Define the Vibe — But Make It You
Start by asking yourself: How do I want people to feel when they land on my page?
Do you want your audience to feel calm and grounded? Energized and ready to take action? Inspired by your bold creativity?
Think in vibes, not just visuals. Here are a few brand moods to consider:
Coastal and calm 🌊
Bold and retro 🎞️
Neutral and modern 🕊️
Artsy and vibrant 🎨
Soft and soulful 🌿
Pro tip: scroll through your own Instagram saves or Pinterest boards and look for patterns. What colors are showing up? What outfits make you say “omg, yes”? What spaces or backdrops make your heart skip?
👗 Step 2: Style to Match Your Message
Your brand photos aren’t just about looking good — they’re about feeling aligned. Choose clothing that:
Feels comfortable and like “you” (if you’re constantly tugging at your top, it’ll show)
Aligns with your color palette (neutrals with pops of color always photograph beautifully)
Works with your shoot location (city chic and barefoot beach don’t exactly mix)
Also: layers, textures, and accessories add so much visual interest. Don’t be afraid to bring options! Your photographer (hi, that’s me 👋) can help style you on-site.
🏡 Step 3: Plan for Props + Spaces
Your photos should show you doing your thing — whether that’s journaling with coffee, working on your laptop, styling a product, or chasing your kiddos barefoot in the grass. Choose props that reflect what your brand is actually about.
Think:
Favorite books
Your actual workspace setup
That one mug you always reach for
Flowers, blankets, or even your dog (if they’re camera-ready 🐶)
Also, location matters. Your background tells a story, so let’s pick one that speaks your language — be it dreamy, clean, moody, or full of life.
💬 Step 4: Remember—Authenticity Wins Every Time
The internet is craving realness. Your audience doesn’t need perfection. They need you. Let your quirks, your faith, your laugh, your freckles, your messy hair — all of it — be seen.
When we align your photos with who you truly are, they become powerful tools. They build trust, connection, and confidence (not just for your audience — for you too).
🎯 Let’s Create a Shoot That Feels Like
Home (To You and Your Audience)
Your brand photos should feel like a mirror — reflecting your mission, your magic, and your message with clarity and heart.
If you’re ready to plan a session that’s strategic and soulful, let’s chat!
📅 Book a free discovery call and let’s start dreaming up the perfect visual story for your brand.
You bring the vibe. I’ll bring the camera. Let’s make magic. ✨
